mardi 29 juillet 2008

"WALL E", directed by Andrew Stanton




What if mankind had to leave Earth, and somebody forgot to turn the last robot off? After hundreds of lonely years of doing what he was built for, WALL*E (short for Waste Allocation Load Lifter Earth-Class) discovers a new purpose in life (besides collecting knick-knacks) when he meets a sleek search robot named EVE. EVE comes to realize that WALL*E has inadvertently stumbled upon the key to the planet's future, and races back to space to report her findings to the humans (who have been eagerly awaiting word that it is safe to return home). Meanwhile, WALL*E chases EVE across the galaxy and sets an adventure into motion. Joining WALL*E on his journey across the universe is a cast of characters including a pet cockroach and a heroic team of malfunctioning misfit robots.
Source: imdb.com

My opinion: WALL E is a good movie... but nothing like Toy Story, Nemo or Shrek. The main problem, to me, is related to the many trailers available on the internet that somehow spoiled the movie. According to J.F. Camilleris' book "Le Marketing du Cinema/ Cinema Marketing", lots of trailer are made in US, where audience need most of all to be comfort about the movie quality - if it is a good movie, if it's worth it - while French audience seek surprise and unexpected story... many distributors have simply no time (and not enough ... flexibility) to customize trailer to their local audience. Never mind.
To sum up, it's a good movie, cute and cuddly, for the whole family.




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